Beginning with the inception of the Essence brand in the late 1960s, Branding Black Womanhood examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.
Selected Articles and Essays
- Run the World is Essential TV by and for Black Women (elle.com)
- Transfiguring Theaters for Disrespectable Leisure (Journal of Communication)
- Nimble Readings: Black Women, Meaning Making, and Negotiating Womanhood in Scandal (Gladiators in Suits reader)
- Productive Vulnerability: Black Women Writers and Narratives of Humanity (SOULS)
- #WaitingForBoaz: Expressions of Romantic Aspiration (Journal of Media and Religion)